Pharrell and Adidas present: Polka Dot – Nohow Style
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Pharrell and Adidas present: Polka Dot

Posted on November 30 2014

Pharrell Williams and Adidas present: Polka Dot

If you thought that the surprises were over after the last three collections launched by Pharrell-Adidas, you were wrong! Polka Dot is the name of the new collection that will be launched on December 1st by the established duo. The images of the new campaign, shot by Ryan McGinley, have finally been revealed, and the protagonists are once again the iconic Stan Smith sneakers and the Super Track jacket. The collection is inspired by pop-art and two Polka Dot Packs are proposed. They are different in color, material and graphics. One has big white polka dots on the sneakers and on the jacket, both in leather and available in blue, red and black. The other pack has smaller red polka dots; the Stan Smiths are in leather while the Track Jacket is in satin; the colors are yellow, blue and white. The images shot by McGinley are in the ‘Equality is Strength’ campaign, that promotes a sense of unity, supporting the equality of races, ethnic groups and genders in the name of love. The artist has not yet denied the release of new collections, and it seems that the surprises are not over!

 

Pharrell Williams e Adidas presentano: Polka Dot

Se pensavate che le sorprese fossero finite dopo le ultime tre collezioni lanciate da Pharrell-Adidas vi sbagliate di grosso. Polka Dot è il nome della collezione che sarà lanciata sul mercato lunedì 1 dicembre dalla coppia ormai consolidata. Finalmente sono state rivelate le immagini della nuova campagna, scattate, come per le altre tre collezioni, da Ryan McGinley e le protagoniste rimangono le iconiche Stan Smith sneaker e la Super Track Jacket. La collezione è ispirata alla pop-art e saranno proposti due Polka Dot Pack diversi per colore, materiale e grafica. Uno prevede grandi pois bianchi applicati alle sneaker e alla giacca entrambe in pelle nella tonalità blu,rosso e nero. Nell’altro invece, i pois sono in un formato più piccolo e di colore rosso; in questo caso le Stan Smith sono in pelle mentre la Track Jacket in satin e i colori proposti sono giallo, blu e bianco. Gli scatti di McGinley rientrano nell’ottica della campagna Equality is Strength che mira a promuovere un senso di unità e appartenenza sostenendo l’uguaglianza di razza, etnia e sesso nel segno dell’amore e dell’accettazione. L’artista non ha smentito l’uscita di nuove collezioni e a quanto pare le sorprese non finiscono qui!

 

Author: Costanza Poe

 

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