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The plants grow in your shoes: NIKE JUST GROW IT

Posted on January 06 2015

The plants grow in your shoes: NIKE JUST GROW IT

Take the motto of the most famous brand of sneakers in the world, JUST DO IT and replace the verb to do with the verb grow, JUST GROW IT. Then choose whether to turn your sneakers in a tree, a plant or a real flower arrangement. The artistic genius and passion for nature of the French artist Christophe Guinet, aka Mr. Plant, has made it possible. "People spend hours looking at the shopwindows, and I hope that by watching my shoes, they will watch with the same attention a single seed, a flower...", this is the goal of Mr. Plant, who uses an object of worship to remember the importance and beauty of nature. An art project that goes beyond the classic collaborations between fashion and art, a project that, making a real natural sculpture, a shoe that becomes a plant, is launching a subtle message: pursue the art of recycling! Take a dandelion, a bonsai, poppies and daisies and give nature an unused space, that of a shoe on a shelf and is no longer used.


Le piante crescono nelle scarpe: NIKE JUST GROW IT
Prendete il motto del più celebre marchio di sneakers al mondo, JUST DO IT  e sostituite il verbo fare con il verbo crescere, JUST GROW IT. Allora scegliete se trasformare le vostre sneakers in un albero, in una pianta o in una vera composizione floreale. Il genio artistico e la passione per la natura dell'artista francese Cristophe Guinet, in arte Mr Plant, lo hanno reso possibile. "Le persone trascorrono ore a guardare le vetrine e spero che osservando le mie scarpe, ritornino a guardare con la stessa attenzione un singolo seme, un fiore ...", questo l'obiettivo di Mr. Plant che sfrutta un oggetto di culto per ricordare l'importanza e la bellezza della natura. Un progetto artistico che va al di là delle classiche collaborazioni tra moda e arte ma che realizzando una vera e propria scultura naturale, una scarpa che diventa pianta, lancia un sottile messaggio: dedicarsi all'arte del riciclo! Prendete un soffione, un bonsai, papaveri e margherite e donate alla natura uno spazio in disuso, quello di una scarpa riposta su uno scaffale e non più utilizzata.
Mettete dei fiori nelle vostre sneakers!

 

Author: Ada Caserta

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