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#PITTI: 3-2-1 CIAK, ACTION!

Posted on January 15 2018

The 93rd edition of Pitti Immagine Uomo in Florence has started on January 9th and ended January 12th. An edition full of news, twists and style. Great cinema is the theme of this big event that twice a year takes place at Fortezza da Basso in the Tusdcam regional capital. Florence has been welcoming many visitors, buyers, exhibitors and fashionista for years, people that consider this event something to look forward to.

Pitti immagine Uomo is not just an international reference platform for men’s fashion collections and for the launch of lifestyle projects in a global dimension, but this year it is an actual film set where every brand’s stand becomes an authentic theater to enjoy the shows among projections, movie posters and armchairs.

 Countless are the eccentric and extravagant characters that add color to each edition, every year they brighten the squares inside the location, attracting the attention of photographers, fashion bloggers, local and international press. Some of them in search of visibility, others to highlight how much the man figure has changed over the years and in a continuous growth and transformation for the years to come.

The man of today is the true great protagonist of this film never seen before, a man that now more than ever aspired to highlight his stylistic personality which keeps on becoming more variegated and full of details, a man more enterprising that does not take himself too seriously. Several are the trends introduced for the next FW season, such as a lot of tech fabrics, bag and shoes for fashion addicted made of vegan leather, colorfull hats in strange shapes. Made in Italy continues to be the must have of fashion, as well as high-tailoring techniques and handmade knitwear.

Therefore, a triumph of fashion, style and elegance has made sure that this year Florence was the undisputed destination for the most anticipated film. Not only Fortezza da Basso, but a lot of events moved the city cradle of Renaissance: the opening event of La Martina at the “limonaia” in Villa Vittoria to present the new collection in collaboration with Mariano di Vaio, the runway show of Brooks Brothers at Palazzo Vecchio under the majestic “battaglie del Vasari”. There also are music concerts, exhibitions, photographic presentations and the most antecipated opening of Gucci’s Garden at Piazza Della Signoria.

In conclusion, this year edition looks full of emotions and news that will sure be appreciated. Oh and don’t forget to save the date, cause next June is all going to about SS2019 fashion collections. Stay tuned!

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