Posted on March 21 2017
Zayn Malik is the protagonist of Versus Versace Spring-Summer 2017 campaign signed by the model Gigi Hadid.
Energetic, intimate and without filter, the images were taken using digital cameras and camera phones.
"Working with Versus was crazy. Donatella is a great. The fact that Gigi has taken the campaign makes it all the more special. I can not wait to introduce my capsule collection in June" confides Zayn.
Already in October 2016, in fact, the former One Direction had announced its partnership with the brand for the construction of a series of exclusive projects, including a capsule that would mark his debut as a fashion designer (and will therefore be unveiled this summer)”
"The Versus campaign represents everything that is special about Zayn, Gigi and Adwoa" said Donatella Versace, who had previously attributed just to Gigi the merit of this partnership with the British sung. "They are young people who speak a language full of truth, energy and love."